Validating Demand Before Building a Social Dining Platform
Bichance was an early-stage concept in Singapore. The work focused on feasibility, scope, and market research before any technical execution.
Context
Bichance was an early-stage social dining idea with no validated market demand. The client had a concept but lacked clarity on feasibility and scope.
The real problem
The core risk was building too early without understanding user behaviour. Unknown adoption and budget sensitivity made premature execution the biggest threat.
The Insight
“Market research had to come before any technical build. Validating behaviour and demand would define scope and reduce unnecessary investment.”
The approach prioritised market research to test adoption and feasibility, informing whether and how to proceed with a build. We mapped user willingness to pay, dined behaviour patterns, and competitive positioning before any product decisions were made.
By conducting rigorous market research first, the client gained data-driven clarity on user willingness to pay and behavioural patterns, shifting the initial product roadmap to align with real demand.
Reflection
This project reinforced that the most valuable code is often the code you decide not to write. Validating the market before writing a single line of code is the ultimate de-risking strategy for early-stage ventures.
Navigating complexity?
If you want clarity before committing to a costly technical build, let's talk about market validation and scoping.